Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers ...

iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates Hearst audience ...

Retargeting used effectively is one of the most powerful tools in digital marketing, but it’s not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could ...

Frequency Capping in AdWords Retargeting Campaigns Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard ...

Select the newly created Retargeting list to your current campaign, and you’re all set. Internet-wide remarketing from social via AdWords (or AdRoll, or Bing, etc.) is a dead-eye tactic because ...

Despite of this retargeting trend becoming an integral part of the digital marketing world, still many marketers are unfamiliar of its effectiveness. Hence, to understand the state of retargeting ...

AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used ...