Getting perfume just right can be a challenge. Put on too much and your perfume will enter the room before you do. Put on too little, and you might as well have saved your money on that French ...

Turns out, most of us are likely applying our perfume incorrectly, according to expert perfumers, who say that it is both a science and an art. And how, exactly, you spritz will dictate how long the ...

As with many things this season, the key to scenting lies in layering. Perfumer Sarah Horowitz tells us how to wear it well. Start in the shower. “Steam and hot water activate fragrance,” explains ...

Walk into any beauty forum or scroll through fragrance communities, and you’ll encounter the same buzzword: layering. This isn’t just another fleeting trend—perfume layering has transformed how women ...

Contrary to popular belief, there is actually a wrong way to apply perfume, and it's likely the reason why you can't smell your signature scent only a few hours after you spritz it on. You could ...

Sydney Sweeney is getting flamed online for how she puts on her perfume. This expert says she’s doing everything right except for one small thing. The breakout star is the new face of Armani Beauty’s ...

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

When it comes to selecting a fragrance to wear, one of the most important factors is making sure it lasts as long as possible. After all, what's the point of a perfume that you have to reapply every ...

Make your perfume last all day with this helpful tip. For many of us, a quick spritz of perfume is the final touch we add before heading out of the house. The right perfume can be a game-changer for ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Thankfully, there are a few key application techniques and tricks ...