If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...

This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough time of it recently. There was the explosive Wall Street Journal Facebook exposé, ...

Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases. The term attribution window, aka conversion window, is the period during ...

First Coast News speaks with Shel Winkely from Climate Central on the topic of Attribution science, and it's impact on the ...

Event attribution seeks to tease out the influence of human-caused climate change on specific weather and climate events. This study will update and expand on the 2016 National Academies report, ...

Reliable identification of the physician–patient relationship is necessary for accurate evaluation. Standardization of evidence-based attribution methods is essential to improve the value of ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...