Mike Roe, the executive creative director for Milwaukee marketing agency Hoffman York, got interested in ghost signs when he noticed one outside his office window in the Third Ward, and then started ...

Imagine standing in front of the Lincoln Memorial, pointing your phone camera at the building and having additional museum exhibits that you can interact with pop up on the screen. A new augmented ...

In the summer of 2014, digital artist John Craig Freeman started walking the streets of Los Angeles and interviewing strangers at random. He wanted to learn a little bit about the psyche of the city’s ...

When Avalara Hawk Tower, part of a $350 million development in Seattle that overlooks CenturyLink Field, was still just a vacant lot, prospective tenants could get a view of the city from the top ...

A recently-launched augmented reality tour allows you to see some of the historic sites of Oconomowoc from a bygone era. "Only in Oconomowoc" takes readers through the heart of Oconomowoc, ...

Virtual snowmen, penguins and dancing gingerbread people are waiting to be discovered near the Boulder Public Library and along the Pearl Street Mall through a new augmented reality holiday project.

On Tuesday night (Sept. 6), Lil Nas X kicked off his highly-anticipated headlining tour in Detroit and welcomed a surprise guest into the venue: augmented reality. Upon arrival, fans can scan the ...

The PGA Tour is taking equity in augmented reality startup Quintar as part of its ongoing effort to turn putting greens into green screens in order to make watching golf more immersive. The Tour has ...

Visitors will experience an XR (cross reality) experience as they watch and learn about the sights outside their windows. Photo Credit: Courtesy of Hawaii HIS XploreRide, a new interactive tour bus ...

The PGA TOUR and Quintar, Inc., announced today a three-year agreement to expand the TOUR’s augmented reality (AR) experience on mobile devices for fans attending events. As part of the agreement, the ...