Porsche wants to use a camera to capture any color you see, anywhere, and then replicate it on the car instantly.

Axalta's 2025 report shows neutral colors dominate global car color choice, while regional trends reveal North America's bold ...

Porsche's patent is more about the method than the technology that would let the paint color change happen. It acknowledges ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

You know what's so great about paint? There's no rules. They have laws restricting nearly everything else you do to your car: how low you lower it, how high you raise it, how fast you drive it, how ...

Walk into Auto Color Studio and you're welcomed into a small yet tidy workshop that's filled to the brim with vintage dream cars. Some fully restored, others in progress, and in short, it's a safe ...

Automakers use imaginative names to evoke feelings, sometimes resulting in confusing or cheesy associations. Unusual names are ultimately memorable, making them effective marketing tools despite their ...