There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

Know how blockchain transforms advertising by preventing ad fraud, ensuring transparency, and returning data ownership to users. Learn the benefits and real-world use cases.

Blockchain-Ads, a premium ad network known for targeting crypto-savvy audiences, has launched its official Partner Program, welcoming LeanMarketing-Crypto (LM-Crypto) as a certified partner. As part ...

Know how blockchain transforms supply chains, healthcare, and advertising. Learn about real-world use cases, benefits, and emerging trends like Soulbound Tokens.

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

The MarketWatch News Department was not involved in the creation of this content. Joint architecture brings enterprise-grade data and AI optimization to performance advertising across Finance, SaaS, ...

Over the course of the last 11 years the crypto industry has shown us nothing less but a Big Bang alike explosion. In fact, the pace at which the industry has been developing is pretty much unique and ...

Cryptocurrencies are beginning to smell a lot like tulips. Still no one I know in the world wanted or received a virtual reality headset for a holiday present last month. Everyone continuously waits ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.