Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...

When communicating your brand message, where you share is often just as important as what you share. With so many platforms available, it can be tempting to try to be everywhere at once to maximize ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Related: How Your Communication Style Affects Your Sales Performance The Brand Trifecta Your brand is your path of least resistance to revenue. In the first 15 to 30 seconds, you need to tell someone ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

In the wake of high-profile trade talks in Geneva, the state of U.S.-China communication channels is in focus again. Over the course of Donald Trump’s first term as U.S. president, most of the more ...