How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

When it comes to brand building, consistency is key. If your brand is humorous and witty one day and then stark and serious the next, or if your logo has a certain look on your product packaging but a ...

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Our visual identity is like our brand’s signature — instantly recognizable, unmistakably Sac State. And while our brand is bigger than just logos, colors, and typefaces, those elements play a critical ...

These two words are more than Morehead State’s brand tagline. They convey an invitation and a promise for students not just to soar but soar higher. We invite students to find their purpose and ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

What’s New with Sac State’s Brand Identity? With a focus on simplifying our brand identity system and providing campus with enhanced and easier to use resources, refinements will continue to be made ...

Research from branding studies reveals people form first impressions in less than seven seconds and exterior signage is one of the first things they will see. When your signage, colors, and tone match ...