What's the first thing that comes to mind when you think of a particular product type? If it's electric cars, you probably think of Tesla. Internet search engines? That'd be Google. Men's shaving ...

Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell ...

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes Years ago I worked with a woman who was a vice president of finance ...

When it comes to your online presence, the only thing that makes your business ‘real’ to people is your brand image. People form a perception of your entire business based on how it looks, sounds, and ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes All CEOs have the daily opportunity (and obligation) to build their ...

As a leadership coach and business consultant, I am always on the lookout for the most effective resources that I can find so that I can help my clients with their leadership development and business ...

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s pretty much everything and the kitchen sink — it spills over, ...