Editor's note: This is part two of a three-part series in which Government Technology looks at how some smaller jurisdictions have leveraged the latest in CRM technology to improve customer services ...

Over the past decade, the number of contact channels used by consumers to interact with enterprises has risen significantly, driven in large part by technology and consumer sophistication. The manner ...

In the early days of the dot-com boom, companies tracked “hits” and “eyeballs” and measured “stickiness” on their hastily created Web sites. As Web sites matured into viable business channels, however ...

Holistic, cross-channel communications are more important and necessary than ever, in a world where engagement goes both ways. This means that whenever possible, it’s best to avoid single-channel ...

PLEASANTON, Calif.--(BUSINESS WIRE)--In an enterprise-wide drive to harmonize its commercial operations, Teva Pharmaceuticals is standardising on Veeva Systems' multichannel CRM system. Teva is ...

Veeva CRM empowers pharmaceutical field representatives with the right information they need to deliver a personalized customer experience “Veeva CRM helps our field teams better understand our ...

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging ...

Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community, frequented the same places, and their children ...

Multichannel customers in the retail sector are significantly more profitable than single-channel ones, according to a new Aberdeen Group survey. The report, "Multichannel Retailers Must Integrate ...

WITHOUT QUESTION there is an urgent need among direct marketers to prove that their investments in technology (databases, Web sites, interactive kiosks, call centers, catalogs and mailings) are more ...