As the CEO of an eCommerce development agency, I often find myself advising clients on a multitude of issues. But one topic that repeatedly surfaces is channel conflict. In the eCommerce marketplace, ...
B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. One channel trying to undercut ...
Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and dire consequences for companies. One company that's recently seen its share ...
In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...
“It’s not just for client systems anymore. Our biggest issue across the board is the Dell direct mentality, because there are just no checks and balances. … It’s just like the Wild West out there,” ...
The rift is driving some Dell partners to push business to HP and Lenovo. Dell Technologies’ direct sales force is gunning for a larger share of PC sales in North America, driving conflict with the ...
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