In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Jenny Boyter's stash is dwindling. The Atlanta resident has just one 12-pack left of Tab -- a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

After a 57-year run, it’s the end of the line for Tab, Coca-Cola’s first diet soda, the beverage giant announced on Friday. “We’re forever grateful to TaB for paving the way for the diets and lights ...

ATLANTA _ TaB, Coca-Cola Co.’s original diet soft drink, is going down the drain. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, TaB became a pop culture touchstone.

Out with the old, in with the new. The Coca-Cola Company announced in a Friday news dump that it would be retiring its first-ever “diet” soft drink by Dec. 31. Tab, as '80s kids know, paved the way ...