The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Toyota usually does everything possible to avoid prying eyes seeing what happens at its proving grounds, but occasionally it ...

General Motors is showing off the new GM P3 Utility Concept, a futuristic, all-electric design study created for the reimagined Test Track attraction at Walt Disney World’s Epcot in Florida. The ...

The company AutoFlight, electric vertical take-off and landing (eVTOL) aircraft developer, released a new video of its Prosperity I vehicle’s full-scale, proof-of-concept test flight last week. Mark ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

McDonald's (NYSE: MCD) will soon test a concept for a small-format beverage concept called CosMc's. It has opened a test location in Bolingbrook, Illinois, soon followed by other test locations in the ...

General Motors has revealed a series of new all-electric design studies created exclusively for the reimagined Test Track attraction at Walt Disney World’s Epcot theme park. One of the new concepts is ...