Ask these questions to improve your content marketing performance. Turn the insights you gain into business intelligence to achieve your business goals. In all of content marketing analytics and ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

Your business likely has pieces in its content arsenal that have fallen flat or aren’t performing as well as they could. The content could be fluffy or too high level. Maybe it’s uninspiring or boring ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

What is content marketing? Content marketing is carefully crafted information designed to take consumers beyond product awareness to create the conditions where they engage with a product or brand and ...

Tracking and analyzing content marketing performance looks a lot like the trials and tribulations marketers went through with earned media in Facebook and Twitter. Performance is tracked based on ...

Smart marketers know that content marketing metrics can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors. Incentivizing a ...

The Content Marketing Institute - in association with MarketingProfs - has released the annual B2B Content Marketing Benchmarks, Budgets, and Trends report. Top line conclusion - content marketing is ...

Continuing our new feature for Thursdays, today’s edition of the weekly recap in marketing focuses on content marketing — specifically how to improve your content marketing in an afternoon by making ...