Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

Most major marketing shifts don’t announce themselves with a press release; they strike with a shock that scatters the chessboard. For the era of brand activism, that moment came in March 2022, when ...

Defining and embodying core brand values is the cornerstone of building a distinctive and positive corporate identity. A consistent brand voice that resonates with your target demographics is ...

If inclusion is likely already in your organization's core values, how do you map inclusion to your values? Most organizations have three to five core values. Review your core values and see where ...

NEW YORK — Brand values have experienced significant transformation in recent years. Diversity, equity and inclusion initiatives from marketers that were once a priority have moved to the back burner, ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

In the run-up to the new year, we’re resharing some of our favorite tips from 2025. 6 Steps to Identifying Your Core Values As a leader, you’ll face numerous high-stakes situations. When there’s no ...

The new year marks a new beginning. It’s the right time to think about where you are, who you are, and what you want to do in ...