The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

Long gone are the days of one-size-fits-all marketing. In today’s crowded marketplace, hyperpersonalization is not only necessary to reach consumers across multiple touchpoints but expected from them.

Imagine opening an app that doesn’t just recommend what’s popular but what's perfect for you: an intimate jazz club away from the crowds, an art exhibit tailored to your interests or brunch at your ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...

Today’s consumers expect more than just functional brand interactions. They expect intelligent, personalized experiences delivered in real time. According to McKinsey, 71% of consumers expect ...

Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced general availability of Event Triggered Journeys in ...

Nassar Al Achkar joined CoinW as its Chief Strategy Officer (CSO) in October 2024. Speaking to Cryptopolitan, Nassar shares how the exchange is investing over $15 million in security infrastructure, ...