WhatsApp's latest iOS beta introduces a more innovative way to clear storage, letting users delete specific media types from ...

At the early stages of a startup one of the hardest obstacles to overcome is what I like to call the chicken and egg customer problem. Initially, you are unable to secure customers because you don’t ...

More than half a century after communications professor Everett Rogers popularized the Diffusion of Innovations theory, little has changed when it comes to how new ideas are communicated and adopted.

If you ever built and launched a startup product, you know that it’s not as simple as making it live and then all of the sudden, everyone is using it. While the internet made it possible for everyone ...

has the problem (unmet market need) you are focused on solving; knows they have the problem; and is already investing (time and/or money) to solve it. But even if all three criteria are met, that ...

Apple executives have hinted that an early price drop for the $500-and-up iPad may be in the works. A Credit Suisse analyst who reportedly met with Apple executives learned that Apple may slash the ...

Marketing environments have their own vocabulary, created in order to classify and try to understand customer behavior. Everett M. Rogers, with his book “Diffusion of Innovations,” coined the ...

The good news is that early adopters are never reluctant to sign up as beta customers and will provide early feedback on product quality. The bad news is that they are not a good test of basic ...

Great ideas are born every day, and yet so many of those great ideas never turn into successful companies. I’ve talked about the Entrepreneurial Graveyard in previous posts – companies whose founders ...