Firefly Toothbrush, a La Palma, California-based provider of children’s oral care solutions, has partnered with TerraCycle to divert its waste from landfills. The Firefly Free Recycling Program ...

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts -- Barbie, Spider-Man, Hot Wheels, Hello Kitty, and Peanuts toothbrushes -- have been awarded the ADA Seal of Acceptance, the ...

During my daughter's recent bout with pneumonia, I took her down the toy aisle as we waited for her prescription. She bypassed the more expensive, larger toys and went straight for a small, blinking, ...

Hard as it is to imagine today, Dr. Fresh was once an irregular flosser. He owned a company that made toothbrushes but took string in hand only when something stuck in his teeth. Then he got braces to ...

Oral care company Firefly has donated 775,000 toothbrushes to Baby2Baby, a nonprofit that provides formula and other necessities to children in the U.S. living in poverty. The donation from Firefly, a ...