When your company engages in global marketing, your promotional efforts have to appeal to consumers in different cultures. Psychologist Dr. Geert Hofstede collected cultural data starting in the 1970s ...

In 1970s, when Dutch social psychologist Geert Hofstede analyzed the surveys collected from over 100,000 IBM employees from 50 different countries, he found that people had distinct patterns of value ...

On February 12, 2020, the world of cross-cultural research lost a pioneer. Geert Hofstede, a Dutch social psychologist, passed away at age 91, leaving behind a legacy of work for generations to come.

Every nation is perceived in the minds of people differently for its culture, for its standard of living and for some unique quality of people. Some countries are known for good things, some for bad, ...

Leaders and managers of today's multinational corporations face a plethora of problems and issues directly attributable to the fact that they are operating in an international context. With worksites, ...