Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

"What good is a fast car, a flash house, and a gold-plated dunny to me? Absolutely no good at all. I’ve been put on this planet to protect wildlife and wilderness areas, which in essence is going to ...

It’s that time of year again! The time that promises magic and wonder, but somehow always seems to pack in stress and overwhelm. You guessed it – The Christmas holidays. While you’re planning the ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...