At the Incentive Marketing Association’s annual Summit, held in Orlando this July, OH&S was able to speak with Sean Roark, CPIM, who was just completing his term as president of IMA. We took the ...

New Incentive Marketing Association research sponsored by Blackhawk Network (BHN) spotlights gift cards as powerful incentives across use cases as applications and demand continue to grow According to ...

Concerned with a slump in January sales, the Chrysler group is launching incentive and marketing campaigns, including a lease pull-ahead program and a minivan promotion. Gary Dilts, senior vice ...

Product discounts and other marketing incentives may be the only way some companies can grab consumers' attention online and offline. For example, the Incentive Research Foundation asserts that the ...

All marketers know that it’s a bad idea to give away something for nothing. Whenever the possibility of incentives such as product samples, lucky draws or other free items is mentioned, many react ...

Today’s HVAC brands face a unique set of challenges. Not only is equipment subject to new energy efficiency requirements, but the market and workforce are also changing. With the right approach and ...

ATLANTA--(BUSINESS WIRE)--Incentive Solutions, a frontrunner in channel marketing technology, announced today its acquisition of OneAffiniti, bringing together a comprehensive suite of B2B solutions ...

It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not “one size fits all,” because what’s attractive to one consumer group might not be ...

PLEASANTON, Calif.--(BUSINESS WIRE)--As organizations are sharpening their incentive strategies to retain customers, engage employees, and build brand equity, new research spotlights the most ...