If you were an owner of a newly set-up company, you would most likely be focused on building brand awareness to reach out to as many people as possible. But how can you do so with budget constraints?

Rahmattalabi, Aida, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice, and Milind Tambe. "Fair Influence Maximization: A Welfare Optimization Approach." ...