How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless ...

If you were to ask the question, “What is the art of persuasion?” either of yourself or of someone else, you would no doubt be inundated with perspective, application, opinion and theory (both applied ...

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...

In my last post, I wrote about the value of performance and how the roles we play can help us to better support the health of the public. Persuasion is a natural extension of this conversation about ...

I don't know many people who stretch out on the beach with a good book or settle in for an evening's movie in happy anticipation of being persuaded—chances are, they're just looking to get swept up in ...

Ever feel like you're talking to a brick wall when trying to win over clients, and investors, or even just get your team on board with your vision? In today's cutthroat business world, persuasion ...

Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...

Last fall, in an early instance of a pattern that would come to characterize the first two years of the Biden presidency, progressives’ second-least-favorite Democratic senator refused to make up her ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...