Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

Pitney Bowes is a $6.3 billion mailstream technology firm specializing in mail, documents and packages. It is using mobile to drive traffic to its booth at trade shows and events -- a goal for all ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...

Whether your customers are Baby Boomers, Echo Boomers, Gen X-ers or Gen Y-ers, or even Seniors, one thing is sure: They know and understand much more about marketing than ever before. Call today's ...

Wendy's International and AOL Time Warner have announced a multi-year, cross-platform media alliance that will enable Wendy's to reach consumers through integrated marketing elements and targeted ...