LEGO Interactions - Search News

Lego just unveiled its first-ever 'Smart Brick'

Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids

Julia Goldin, The Lego Group’s top executive in charge of product and marketing, will not commit to anything that hasn’t already been announced.

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Lego’s New ‘Star Wars’ Smart Brick Sets Look Like a Big Risk

The Toy Book · 4h

LEGO SMART Play Adds Interactivity to Playtime

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Lego goes hi-tech in new Star Wars sets - no app or screen required

It's not just your average plastic Lego brick, but the popular toy brand has today announced a brand new innovation called Smart Play, which will bring interactivity to Lego play and new Lego sets.

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Lego reveals game-changing smart bricks that give pieces a BRAIN to ‘bring your creations to life’

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Lego unveils a technology-packed Smart Brick at CES 2026

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LEGO is back with a very smart upgrade to famous bricks and it's coming soon

LEGO Star Wars will be the first sets to feature this clever technology with all including sound effects along with other interactive upgrades.

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Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

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This New Lego Set Is a Treat for Gamers

Lego Revolutionizes Play with Smart Play Technology in New Star Wars Sets

Lego Smart Play is an interactive platform designed to breathe life into traditional Lego sets. At its core are three components: the Smart Brick, Smart Tags, and Smart Minifigures. Each of these elements is engineered to react to user interactions, providing a dynamic play experience that includes sounds and lights.

CBS News

Lego Figures Encourage Interaction With Art

DENVER (CBS4)- Some human forms made of Legos are attracting a lot of attention in downtown Denver. The Lego forms are sitting on benches at Republic Plaza. People stopped to pose with the Lego forms on Wednesday. They're located on the 16th Street side of ...