Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately identifiable by their color alone. In an undifferentiated category, that represents a ...

In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...