As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

Krista Dalton, Elizabeth Drori, Megan Stroud, Joon Silverstein, and Eric Hirschhorn were recognized by Inc. as Best in ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and Amazon.

Awards columnist Glenn Whipp breaks down 'Marty Supreme's' opening box office, and initial audience reaction, as its Oscar ...

In 2026, the marketers who win won’t be the ones with the most sophisticated attribution model, although it helps. They’ll be ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign. It comes from the work fewer people see and the companies that quietly ...

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with ...

Apple (AAPL) has scaled back production and marketing of its Vision Pro headset amid muted consumer demand, the Financial ...