Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

AI market forecasting uses predictive analytics and strategic planning tools to anticipate demand shifts, optimize decisions, ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...