Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these ...

A measurable business objective is something that can be quantitatively described. Measurable objectives are statistically tabulated and can help a business determine how effective a particular ...

Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line. Many business owners have a plethora of creative ...

Madelain Roscher, CEO of PR Worx, Africa’s Best Public Relations Agency In today’s competitive business landscape, communications is not just about visibility, it’s about value. CEOs and business ...