A federal judge this week barred Google from exclusive contracts that made its search engine the default on browsers and smartphones, but fell short of the deep structural remedies sought by federal ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft quietly announced earlier this week that it plans to shut down a long-standing tool supplying search engine startups and other software developers with a raw feed of Bing search results. The ...

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...

Jason Chun is a CNET writer covering a range of topics in tech, home, wellness, finance and streaming services. He is passionate about language and technology, and has been an avid writer/reader of ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...