With Netflix now in the lead position to acquire Warner Bros. Discovery, the streaming industry is looking at a structural ...

Netflix not only has more original TV titles in its US catalogue than any other streaming platform, but analysis from Ampere’s Analytics – Advertising US data reveals that Netflix shows 12 per cent ...

In this special guest feature, Steven Hillion is Chief Product Officer at Alpine Data, comments on the culture of analytics: why Amazon and Netflix succeed while others fail, and outlines four key ...

Research from Kantar, the marketing data and analytics company, reveals that Netflix’s content-led surge, DAZN’s strong subscriber growth, and the rise of ad-supported and bundled offerings are ...

Know your customer. This business basic has been turbocharged by digital streamers like Netflix, which is able to track its customers’ every move — their searches, pauses, replays and abandonment ...

As Netflix debuts the final season of “Stranger Things,” Parrot Analytics’ Streaming Economics data shows just how financially important the series has been to the company and why Netflix is pulling ...