Axalta's 2025 report shows neutral colors dominate global car color choice, while regional trends reveal North America's bold ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

You made the right choice if you recently bought a yellow, orange, or purple car. According to a recent study by iSeeCars, color significantly affects a car's resale value, and data shows ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...