Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...
The land of Oz has come to Roblox! Users of the popular online game can now explore the world of Wicked, through a new official partnership with the upcoming film. In the new promo for the game, ...
The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...
Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...
WPP has announced a global partnership with Roblox that will enable the holding company's clients to use Roblox as a media channel and deepen expertise among agency teams. WPP and Roblox will host ...
In-game advertisements are arguably one of the more controversial elements of gaming life. After all, when you’re playing a video game, the last thing you want to do is suddenly be stopped by an ad ...
(Reuters) -Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed ...
Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform. Beginning Tuesday, Roblox is teaming with Netflix, ...
WPP and Roblox have worked on joint projects for years and have now entered a formal partnership to help brands and WPP agencies utilize the gaming and creator platform more efficiently. WPP and its ...
In a move signaling increasing escalation within the ongoing battle between Schlep and Roblox, the creator has now made a partnership to sue Roblox. While the world was already aware about his team of ...
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...