This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

Some of the most expensive Puma sports sneakers are known for their innovative designs and high-quality materials, blending style with performance. Rudolf Dassler founded Puma in 1948, and the company ...

Known primarily for sportswear, Puma has now officially entered the smartwatch market with its first Wear OS device — the Puma Sport Connected. Puma has teamed up with Fossil to make this ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate ...

Puma has unveiled its new “Forever. Faster. – See The Game Like We Do” campaign, the brand’s first worldwide campaign in 10 years. The video and images released on Wednesday aim to position Puma as ...

The news of a collaboration between ASAP Rocky and Puma was first announced in October 2023. The duo is preparing another sports-inspired capsule collection, comprising nine elements. After the ...

Since Enzo Ferrari established a permanent home for his racing team in 1943, Ferrari's headquarters in northern Italy has been one of the most closely-guarded facilities in sports. Built in the days ...

AC Milan and PUMA Golf have today released a limited-edition capsule collection that brings the world of football and golf closer than ever. Blending performance and style, the collection pays homage ...

Puma, the shoe brand, is partnering with the Trevor Project this Pride Month to release a collection of Pride gear while supporting LGBTQ+ people in sports. Puma’s Pride collection this year, part of ...

Puma India is taking a powerful leap into badminton, teaming up with Olympic medallist P.V. Sindhu to rally support for women’s sports and grassroots participation, signalling its next big play in the ...