Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Recruiting participants for injury and violence-related studies can be challenging. Online qualitative data collection can ...

A group of 416 qualitative researchers from 38 countries, led by Prof. Tanisha Jowsey of Bond University, Australia, has rejected the use of generative artificial intelligence applications in ...

AI tools are becoming an essential microscope for the modern investor, allowing us to quantify the unquantifiable and detect ...

"In 2026, AI will continue to transform the way researchers and marketers reach, engage and activate their customers," said Paula Catoira, CMO of Rival Group. "As things change, the brands that invest ...