Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

Advertisers have finally begun to consider search retargeting as a way to increase accuracy when targeting ads. They're still not ecstatic about the increase in price, compared with serving up plain ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More A startup called DesignPax says that it’s creating a new way for small ...

Benny Arbel is CEO and founder of MyThings, a B2B personalized retargeting company. AdExchanger.com: Please share how MyThings has pivoted since it was established in 2005 and arrived at a ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. However, in an overcrowded ...

American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing, and considerably less time with digital content about search ...

Mobile ad tech firm Applift has rebranded in the wake of the launch of its new marketing toolset Mobile Journey Advertising. The company has created a new logo, refreshed its website and adopted new ...

SAN FRANCISCO, CA--(Marketwired - Jun 2, 2014) - Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced the ...

We’ve all seen ads follow us from the sites we visit. How did my favorite sports blog know I was in the market to purchase an easel for my daughter? The answer is retargeting. It’s a new(er) way to ...

What’s more important: finding a new customer or targeting someone who’s previously shown interest in your products? That’s a trick question. They’re both equally important, but one is often given ...

Speaking to a classroom of Stanford students, Netflix's Director of Machine Learning, Tony Jebara, e xplained the secret to effective storytelling: "two-way communication. There is the storyteller and ...