Retargeting has become one of the most successful online advertising techniques in digital marketing, but it’s often still confusing to many agents and brokerages. The basic premise of retargeting is ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. However, in an overcrowded ...

In this article, we look at data-driven retargeting strategies that app businesses can employ to improve revenue and retention rates We also discuss the role that user data plays in delivering ...

Mansi Dhorda works at E2M Solutions Inc., a digital marketing agency. She is well-versed in all things Content Marketing and Branding. During her free time, she runs her Instagram page for handmade ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm. Surprisingly, research reveals that an overwhelming 98 percent of site ...

Is your marketing budget setting you up for success in an evolving digital landscape? Conversion Logix shares strategies for future-proofing next year’s marketing budgets. To succeed in today’s online ...

Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly ...

Marketers planning to leverage retargeting in their 2014 strategy should listen up. The year of 2013 was very telling for retargeting, and there is a wealth of knowledge to reap from the advancements ...