Marin Software, an online ad management tool provider, plans to launch an ad retargeting platform Tuesday in beta with a handful of clients. Supported by Criteo, it combines workflow, analysis and ...

Advertisers have finally begun to consider search retargeting as a way to increase accuracy when targeting ads. They're still not ecstatic about the increase in price, compared with serving up plain ...

Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology ...

Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora ...

Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting. The new ...

A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search ...

Online advertising is big business, as we all know, with revenue numbering in the billions. And one of the most important tools at the advertisers disposal is retargeting, or the ability for ...

Coinzilla rolls out a retargeting service aimed at helping Web3 advertisers re engage high intent crypto users.

When you work in ecommerce, it’s hard to avoid dwelling on “the one that got away.” You know, that customer who visited your website, viewed a particular product and then left. They may have even gone ...

Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm. Surprisingly, research reveals that an overwhelming 98 percent of site ...