Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a ...

Beauty retailer Sephora has launched new augmented reality-based features for its Virtual Artist application on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview ...

Sephora (Lakeside Shopping Center, 3301 Veterans Memorial Blvd., Metairie, 803-4567; www.sephora.com) offers free makeup application lessons and samples of Urban Decay's Eyeshadow Primer Potion ...

How popular is Apple’s Passbook, the new iOS 6 application that lets you store tickets, cards, and coupons in a mobile wallet-like interface? According to some early data from Branding Brand, the ...