The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, "rally 'round the flag" is a venerable expression of this phenomenon. It ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

In an era where popular culture is increasingly recognized for its impact on lay understanding of health and medicine, few scholars have looked at television's powerful role in the creation of patient ...

Consumers mostly make purchase decisions in impulsive (irrational) brain mode, allowing creative subtleties in imagery to influence advertising reception. Imagine two menus both describing a bowl of ...

That said, subliminal stimuli and consciously detectable stimuli could influence our behavior without our knowledge when they’re used right. For instance, one purpose of playing upbeat music in ...

Jerusalem, Dec. 27, 2007 – Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, “rally ‘round the flag” is a venerable ...

CHICAGO -- In an era where popular culture is increasingly recognized for its impact on lay understanding of health and medicine, few scholars have looked at television's powerful role in the creation ...