A funny thing happened at a concert hall in Liverpool recently, when two artists attempted to implant a subliminal message in the minds of their audience. Iain Forsyth and Jane Pollard refuse to ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Pandit Taranath Foundation presented a sitar recital at Mysore recently by Pandita Sandhya Phadke Apte from Pune. Pandit Rajeev Taranath’s described in his characteristic fashion that it was chaste ...

What do Beethoven, birthday cake and the way your eyes move have in common? They're all conspiring to get you to spend more money when you eat out. While we are all prepared to splash out in ...