Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Researchers have found that the subliminal presentation of images of one's own face activates a central component of the dopamine reward pathway, thus illuminating the mechanisms behind our powerful ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Through work with my patients, I have learned that subconscious knowledge is communicated with the conscious self in many ways. Most commonly, we become aware that ideas have arisen from our ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...