From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

Today, the digital landscape maintains expanding as well as sites are proliferating at terminal velocity. From small business as well as franchise business to eCommerce businesses as well as ...

The Comprehensive Pay-Per-Click (PPC) Tools Market Analysis Reports for the period 2023-2031 provide a thorough examination of the primary players in the sector, their market functions, and their ...