Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference in SEO copywriting. We all know when it comes to SEO, content is key.

Forbes contributors publish independent expert analyses and insights. I’m a clear communications expert and Plain Language advocate. I work with people all the time who sound completely different when ...

Developing a strong online reputation for a business or personal brand goes beyond the allure of a blue verification mark or amassing countless likes and comments. Drawing from my own experience, I ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

The tone of your voice is important. Why? Tone matters. I remember times I felt frazzled or aggravated and then said something with an edge to it that just wasn't necessary or useful. Sometimes it was ...