Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. Data is the new oil. It is one of the most valuable assets in ...

Laura DiDio is principal at ITIC. She has over 25 years of experience in IT as an analyst, consultant, writer and investigative reporter. Organizations across industries have more access to data than ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. As scepticism creeps more and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Behavior-tracking software firm Amplitude Inc. today launched a new, simplified platform experience designed to make it easier for users to get started with the company’s products. Called Amplitude ...

The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech Research Group highlights the top solutions that help organizations enhance ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...

Customer experience (CX) design is an evolving and expanding area of focus for organizations worldwide. In recent years, companies have begun aggregating data through Voice of the Customer (VoC) ...

To meet the growing industry demand for skilled workers in data-driven industries, Cambrian College is launching a new ...

REDWOOD CITY, Calif. & LONDON--(BUSINESS WIRE)--Riverbed, the leader in AI observability, today announced Riverbed Aternity for Intel® Thunderbolt™ and Wi-Fi—a new solution that for the first time ...