Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

"Really?" he repeated as the trio before him struggled momentarily to hold steady a fourth member high above their heads while providing a one-legged base. "Come on, girls! It's a simple lift." For ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Vancouver’s cheerleading team, Blackout, has brought home B.C.’s very first trophy from the Cheerleading World Championships. We ...

Senior Becca Delaney and junior Violet Phillips of the Lutheran High School South cheerleading squad brought their pom-poms — ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...