Sandisk has rebranded its SSD lineup to "Optimus", consisting of three different segments, Optimus, Optimus GX and Optimus GX Pro. The company has also announced that the new portfolio will replace ...

Sandisk Optimus, Sandisk Optimus GX, and Sandisk Optimus GX PRO are the new names for the PC gaming-focused WD Blue and ...

During CES 2026, SanDisk revealed that it's NVMe SSDs are getting rebranded from WD_BLACK to Optimus. Here's what that means ...

At CES 2026, Sandisk announced Sandisk Optimus as the new name for its internal SSD lineup for gamers, creators and professionals. Featuring new packaging and product design is inspired by the company ...

Essentially, SSDs under the WD branding are actually owned by Sandisk. The two companies used to be one and the same—with ...

Sandisk has introduced the SANDISK Optimus SSD brand at CES 2026, consolidating its WD_BLACK and WD Blue NVMe SSDs under a ...

Sandisk rebrands its internal SSD lineup, including WD_BLACK and WD Blue, as Optimus. Find out what the new Sandisk Optimus, ...

If you're a PC gamer, you're likely familiar with the fact that you need more hard drive space to handle all the latest games. Some of them require well over 100 GB, and those amounts seem to rise ...

Featuring a striking new packaging and product design inspired by the company’s innovation and iconic branding, the ...

In an unexpected turn, storage powerhouse Sandisk announced that it was rebranding its WD (Western Digital) line of SSDs into ...

Sandisk introduces the Optimus SSD brand at CES 2026, unifying WD Blue and WD_BLACK drives to better serve content creators ...

At CES 2026 in Las Vegas, Sandisk announced a rebranding of its internal NVMe solid-state drive portfolio, retiring the ...