Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...

Comscore and Google are expanding their relationship to incorporate YouTube and YouTube TV measurement into Comscore Campaign Ratings. The ratings service is a cookie-less solution that provides ...

RESTON, Va., July 30, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of ...

RESTON, Va., Feb. 20, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube ...

RESTON, Va.—Comscore has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTube's largest platforms (PC, Mobile, and now Connected TV) as well ...

ComScore has added a new mobile video metric for YouTube and its partner channels, according to a comScore press release. The expanded measurement options aim to help content producers show a clearer ...

This summer, comScore and YouTube are partnering to launch a new enhanced online video measurement feature. YouTube Partner Reporting will break out individual audiences and demographic data for ...

“The ability to better measure YouTube mobile video consumption through comScore services is a big step forward for cross-platform video measurement,” said Dan Hess, executive vice president of ...

Comscore is to incorporate YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. The service provides advertisers and agencies with a deduplicated ...

Spotter, a partner to some of the world’s largest creators, has announced a strategic partnership with Comscore, the ...

Media-measurement firm comScore is now providing YouTube mobile viewing metrics to partner channels of the Google-owned video platform — promising a far more complete picture of their audience. Mobile ...