Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint cans, a ...

CUPERTINO -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...

Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press. The 60-second ...

Sometimes, you get blatant reminders of how much disregard big tech has for, well, everything. Whether that’s exorbitant spending on acquisitions, layoffs of hundreds to thousands of people, and ...

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Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

Here is a nonexhaustive list of objects Apple recently pulverized with a menacing hydraulic crusher: a trumpet, a piano, a turntable, a sculpted bust, lots and lots of paint, video-game controllers.

Just a couple of days ago, Apple announced its most powerful line of iPads, the Apple M4-powered iPad Pro. This is a device that’s truly a powerhouse and a boon for creators. However, many creators ...

Apple’s new iPad Pro commercial drew heavy criticism online, with the company now issuing an apology and the promise to no longer air the ad on TV. The short video, released Tuesday, shows a variety ...

Is it true that all press is good press, or is Apple's latest iPad ad — involving a different kind of press — a poorly timed misstep that could actually cost Apple the business of AI-weary creatives?

If you are yet to figure out what exactly the ‘iPad is‘, well Apple has come to your rescue in the form of a brand new commercial that has only recently gone on air. It includes more definitions of ...