Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption. One is relatively low volume and high budget, with ...

Segmentation has long been an effective tool for B2C marketers to identify and efficiently address the needs of their customers. Financial services and telecom companies have used segmentation to: ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...